A Cabanga Africa Publication

Africa Thinks Here

On-the-ground business intelligence in Botswana and Lesotho, since July 2019.

Section

Consumers

The Impact of Cancel Culture on Business in a Digital Age

Cancel culture is a phenomenon that has gained significant attention in recent years, particularly on social media. Cancel culture refers to the practice of calling out and boycotting individuals or businesses for perceived wrongdoings or controversial statements. The...

The Benefits of Email Marketing

Email marketing is a powerful tool that can help businesses to reach and engage customers in a cost-effective way. Despite the rise of new digital channels, email marketing remains one of the most effective ways to connect with customers and drive business growth. In...

The Future of Digital Advertising

Digital advertising has come a long way since its inception, and it continues to evolve at a rapid pace. With new technologies and platforms emerging all the time, the future of digital advertising is exciting and full of possibilities. In this article, we're going to...

Marketing Strategy, Optimisation and Social Media Platforms

A Marketing Strategy of today is the same as a Digital Marketing Strategy, because all marketing is now digital. It is important to make sure that the team responsible for developing and executing a marketing strategy must include Web Designing, SEO & SEM,...

Budgeting for Digital Marketing in Africa

In an age of instant results and DIY, many business owners assume they can do their own digital marketing, and attain desired sales results, without a budget. That does not work and never ends well. It is always important for a business to have a digital marketing...

Googlicability: What Makes You more Visible on Google in East Africa

Can you be found on Google? Are you Googlicable? Can your prospective customers find you when you need them to? That is what we seek to answer in this article. First, Googlicability means "being visible on google", derived from how local African languages have you...

Googlicability: What Makes You more Visible on Google in Zambia

Can you be found on Google? Are you Googlicable? Can your prospective customers find you when you need them to? That is what we seek to answer in this article. First, Googlicability means "being visible on google", derived from how local African languages have you...

Googlicability: What Makes You more Visible on Google in South Africa

Can you be found on Google? Are you Googlicable? Can your prospective customers find you when you need them to? That is what we seek to answer in this article. First, Googlicability means "being visible on google", derived from how local African languages have you...

Web Design by Oscar Habeenzu & Associates

Oscar Habeenzu, a Coffee Tourist, is a Web Developer with a website project portfolio of over 950 websites since 1999 in several African countries and across the world in multiple spoken languages. Oscar Habeenzu and Associates (OHa) is a group comprising web...