A Cabanga Africa Publication

Africa Thinks Here

On-the-ground business intelligence in Botswana and Lesotho, since July 2019.

Section

Consumers

Digital Assets and Software: IP in Africa’s Digital Economy

Digital Assets and Software: IP in Africa’s Digital Economy

The Digital Shift and the Rise of Intangible Business Assets Africa’s digital economy is expanding faster than any other region. Even traditional sectors are adopting digital platforms, apps, software systems and cloud-based operations. This transformation has created...

The Mirage of Followers: Why Virality Isn’t Stability

The Mirage of Followers: Why Virality Isn’t Stability

The social media era seduces businesses with big numbers: 100,000 followers, a million views, trending hashtags. These numbers sparkle like treasure-but too often, they’re fool’s gold. Virality may bring fleeting applause, but it doesn’t guarantee sustainable sales,...