A Cabanga Africa Publication

Africa Thinks Here

On-the-ground business intelligence in Botswana and Lesotho, since July 2019.

Section

Economics

Brand Power Africa: Why Your Trademark Is Your New Gold Mine

Brand Power Africa: Why Your Trademark Is Your New Gold Mine

The Rise of Brand Ownership in Africa’s Expanding Markets African enterprises are entering a period where brand identity determines whether a company will scale across borders or remain trapped in local competition. As consumer markets grow, and as regional trade...

Digital Assets and Software: IP in Africa’s Digital Economy

Digital Assets and Software: IP in Africa’s Digital Economy

The Digital Shift and the Rise of Intangible Business Assets Africa’s digital economy is expanding faster than any other region. Even traditional sectors are adopting digital platforms, apps, software systems and cloud-based operations. This transformation has created...

The 10 Most Popular Businesses to Helped Start in South Africa

The 10 Most Popular Businesses to Helped Start in South Africa

For more than five years, Evertol Associates has been quietly shaping the future of African entrepreneurship. From Johannesburg to Lusaka, from Harare to Maputo, the firm has walked alongside visionaries and business owners, ensuring that their dreams are translated...