The Small-State Strategy
Intellectual - Behavioural Intelligence · Editorial By Moakanyi Magazine · Global Issue · June 2026 A small economy beside a large one is supposed to be a price-taker, a follower, a satellite that moves when the bigger body moves. Botswana and Namibia keep...
The Local-Content Turn
Intellectual - Behavioural Intelligence · Editorial By Moakanyi Magazine · Global Issue · June 2026 A new resource boom asks the same question the last one did, only louder: when the ore leaves, how much of its value stays. Botswana's mines minister has signalled...
The Sovereign Balance Sheet
Intellectual - Frameworks & Theory · Editorial By Moakanyi Magazine · Global Issue · June 2026 When the state has less room, the private sector inherits the questions the budget can no longer answer. Botswana's 2026 budget, which projects an economic rebound...
The AI Access Divide
Intellectual - Foresight & Big Ideas · Editorial By Moakanyi Magazine · Global Issue · June 2026 A technology that promises to lift everyone tends, at first, to lift those already standing on something. Recent research on AI-driven trade, set out in a working...
The Energy Pass-Through Map
Intellectual - Intellectual Property & Brand · Editorial By Moakanyi Magazine · Global Issue · June 2026 The price on the forecourt sign is the last place an oil shock shows up, not the first. In June 2026, global physical crude markets sat mired in discounts as...
The Importance of Adapting to Change in Digital Marketing
The digital landscape is constantly evolving, and businesses that want to succeed in this space need to be able to adapt to change. From new technologies and trends to shifting consumer behaviors and expectations, there are always new challenges to navigate. In this...
The TikTok Formula for Success
TikTok's rise to success is not surprising. The video-sharing app, originally launched in 2016 as Douyin by Chinese tech company ByteDance, has reached 1 billion users faster than any other social media app. In the United States, it has become the most popular place...
The Impact of Cancel Culture on Business in a Digital Age
Cancel culture is a phenomenon that has gained significant attention in recent years, particularly on social media. Cancel culture refers to the practice of calling out and boycotting individuals or businesses for perceived wrongdoings or controversial statements. The...
The Benefits of Email Marketing
Email marketing is a powerful tool that can help businesses to reach and engage customers in a cost-effective way. Despite the rise of new digital channels, email marketing remains one of the most effective ways to connect with customers and drive business growth. In...
The Future of Digital Advertising
Digital advertising has come a long way since its inception, and it continues to evolve at a rapid pace. With new technologies and platforms emerging all the time, the future of digital advertising is exciting and full of possibilities. In this article, we're going to...
Marketing Strategy, Optimisation and Social Media Platforms
A Marketing Strategy of today is the same as a Digital Marketing Strategy, because all marketing is now digital. It is important to make sure that the team responsible for developing and executing a marketing strategy must include Web Designing, SEO & SEM,...
Budgeting for Digital Marketing in Africa
In an age of instant results and DIY, many business owners assume they can do their own digital marketing, and attain desired sales results, without a budget. That does not work and never ends well. It is always important for a business to have a digital marketing...
Googlicability: What Makes You more Visible on Google in East Africa
Can you be found on Google? Are you Googlicable? Can your prospective customers find you when you need them to? That is what we seek to answer in this article. First, Googlicability means "being visible on google", derived from how local African languages have you...
Googlicability: What Makes You more Visible on Google in Zambia
Can you be found on Google? Are you Googlicable? Can your prospective customers find you when you need them to? That is what we seek to answer in this article. First, Googlicability means "being visible on google", derived from how local African languages have you...
Googlicability: What Makes You more Visible on Google in South Africa
Can you be found on Google? Are you Googlicable? Can your prospective customers find you when you need them to? That is what we seek to answer in this article. First, Googlicability means "being visible on google", derived from how local African languages have you...
Web Design by Oscar Habeenzu & Associates
Oscar Habeenzu, a Coffee Tourist, is a Web Developer with a website project portfolio of over 950 websites since 1999 in several African countries and across the world in multiple spoken languages. Oscar Habeenzu and Associates (OHa) is a group comprising web...
Cabanga Academy | learning Digital the African Way
Cabanga Academy is a consulting academy that teaches Digital the African Way, in South Africa, Botswana, and Zambia, run by Kufunga Cabanga Group and its partners. Through its partners such as Step By Step Consulting Group SA, OpenKasi Foundation, BM School (Zambia,...
The Big Five of Social Media in Botswana
Social Media has shaped many economies, as it is the frontier of technology at present, and the Botswana economy is no exception, whether or not it has little over a million internet users. Whilst Botswana’s population is 2.3 million and internet users are just over...
The Big Five of Social Media in Zambia
In Zambia, the most used social network is Facebook, followed by LinkedIn, YouTube, Instagram and then Twitter on number five. Generally, Zambians in Zambia are not using social media as much as can be used, due to literacy, availability of relevant content and cost...
The Big Five of Social Media in South Africa
There can never be a conversation of a Digital Economy without the social aspects of the same, and social media networks are at the centre of that subject, even in South Africa. Your business or brand in South Africa, can no longer afford to ignore YouTube, Facebook,...
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04
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