Content-led tourism
Lifestyle - Culture & Leisure · Editorial By Moakanyi Magazine · Global Issue · June 2026 By the time a traveller books, the decision is usually already made. It was made earlier, in an article, a guide or a podcast that lodged the destination in the mind. As the...
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Digital Strategy: A Business Model is important for your Company Website
South Africa, Nigeria, and Egypt, the largest economies in Africa, thanks to the Covid19 pandemic, have over 50% of their population using the internet. The increase of internet users in Africa means every business in Africa needs to have a deliberate business model...
The Street Food Economy of Africa
African economies need to embrace street food as is done in Asian economies, that have turned it into an international tourism attraction. In Malaysia, for example, annual street food sales amount to US$2.2 billion. Africa needs to embrace its own Street Food...
The Nitrogen Fertilizers Gap: Russian Sanctions, Africa, and Global Food Economy
Sanctions, or talk of sanctions, toward Russia create opportunities for the African Agricultural Economy, especially fertilizer production amongst other things. Throwing threats and executing them are two different things, and what lies between must be an impact...
Doing Business in Botswana: The Law, the Economy, and Your Business
When Doing business in Botswana, there are three things that business owners must always be aware of, to operate smoothly and be profitable – they must know the law, the economy, and their business within the confines of the former. To be effective in all three, the...
Russia-Ukraine Geopolitics creates Opportunity for SA Agri-Commodities
All war affects geopolitics and has a direct impact on global economics by reshaping demand and supply. From an international trade perspective, the current Russia-Ukraine dispute has created opportunity for largest African agricultural commodity exporters like South...
Digital Technology helping Batswana Female Entrepreneurs
Botswana is fast growing in the use of digital technologies for business, and Batswana female entrepreneurs on the frontier of this movement. There are arguments however, that say digital literacy is very low in Botswana, considering the number of users of internet,...
Get a Plan and Invest in South Africa
(Sponsored) - There are vast business opportunities in South Africa, for small, medium, to large scale business operations, that only a solid business plan can maximise and profit thereof. Unless you are optimistic, you will never see the low hanging fruits of the...
Private Security Industry Growth in South Africa
The Private Security industry in South Africa is growing, as the need for protecting business and personal assets in the country is on the increase. The South African Private Security industry mainly provides guarding, monitoring, armed reaction, escorting, investigating and other security-related services to private individuals and companies.
Social Media Audits, a Necessity for Business Growth
In South Africa, for a successful Digital Marketing strategy for business owners, there is need to conduct a Social Media Audit of the business and its brands. Just as in Accounting, an Audit helps measure performance and identify challenges that need to be overcome,...
The Economic Strength of South African Small Businesses
South African small businesses are capable of sustaining the lives of their business owners, communities, and the national economy, as they are the largest employer (50% of labour force), and contribute over 30% of GDP. The World Bank and International Finance...
The Global Balance Sheet is Growing Rapidly | McKinsey Report
The McKinsey Global Institute, addressed a very important question, "How productively are we using our wealth?", and gave an insightful answer using financial accounting terminology to show a picture of the global economy. As the world looks to rebound from the...
Twitter vs. Buhari: Lessons on Digital Diplomacy from the Standoff
The standoff between Twitter and the Nigerian President, Prof. Muhammadu Buhari, resulting in its four months temporary ban in Nigeria is a good lesson as put in a gunslinging proverb that says, “in a standoff, never pull a gun on a man’s forehead, forgetting that he has a dagger on your balls”.
Googlicability: What Matters for Visibility on Google
The Googlicability of your brand, product or service, is very important nowadays, as it affects revenue generation because you must be at least visible in searches to be taken chosen. You must know the and follow the "Googlicability Equation”. Having a great website...
META: The Blue Ocean Shift by Facebook
Facebook has changed its name to Meta, a brilliant move from a Blue Ocean Shift perspective; a shift presenting new product and service journeys for the group, and its communities of Advertisers, Content Creators, Developers and Partners as virtual reality takes over...
Mureza: A New African Car from South Africa
Africans have been struggling to get their cars, most of them had to import cars from western countries or buy cars which are made by foreigners and this has been a disadvantage since these cars do not fit African conditions.
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