A Cabanga Africa Publication

Africa Thinks Here

On-the-ground business intelligence in Botswana and Lesotho, since July 2019.

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Orange Botswana Pledges P1m to the Golden Grand Prix

Orange Botswana Pledges P1m to the Golden Grand Prix

Corporate sponsorship usually buys exposure. The more interesting deals buy a country a stage. Orange Botswana has committed P1m to sponsor the FNB Botswana Golden Grand Prix, a World Athletics Continental Tour meeting set for 26 April 2026 — and the value of that...

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More From The Front

Starbucks, Neuromarketing and Your Brand

Globally, Starbucks has a policy of writing their customers’ names on each order placed, and in some countries, they now have gone a step further to misspell one’s name as a branding strategy.   Starbucks is actually making lot’s money from just calling our...

Ganizo Magazine | November 2019 | Zambia 2038

Ganizo Magazine | November 2019 | Zambia 2038

According to the World Travel and Tourism Council (WTTC), Travel and Tourism is Zambia's 2018 fastest-growing national economic sector, contributing US$1,846.9 million (ZMK19.4 billion) to national economy, reported WTTC, and 318.9 thousand jobs to the Zambian economy...

Moakanyi Magazine | October 2019 | The Big Five

Whilst Botswana's population is 2.3 million and internet users are just over one million, this actually means just a little under 50% of the population is using the internet, and that in itself is reason to celebrate as a country, making the digital economy easier to...

The Big Five of Social Media in Botswana

Social Media has shaped many economies, as it is the frontier of technology at present, and the Botswana economy is no exception, whether or not it has little over a million internet users. Whilst Botswana’s population is 2.3 million and internet users are just over...

The Big Five of Social Media in Zambia

In Zambia, the most used social network is Facebook, followed by LinkedIn, YouTube, Instagram and then Twitter on number five. Generally, Zambians in Zambia are not using social media as much as can be used, due to literacy, availability of relevant content and cost...

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